1st December 2010
Nagra OpenTV nX wins TV Innovation Award for Advanced User Interface
We are very pleased to announce that the Nagra OpenTV nX cross-device user experience won the 2010 TV Innovation Award in the category of "Advanced User Interface.” The annual award ceremony was held during the TV 3.0 – Innovations in TV and Content Delivery Conference earlier this month in Los Angeles and honors the most groundbreaking companies that are shaping the future of television.
The Nagra Media PRM (Persistent Rights Management) solution was a finalist in the “Content Protection” category.
“It is an honor to receive this prestigious award and to be recognized for our innovative efforts in delivering a multiscreen user experience," said Ivan Verbesselt, Nagra-Kudelski’s SVP of Marketing. “The end-user experience and the ability to brand it across platforms is a key differentiator for DTV service providers, allowing them to make it easy for consumers to access the content they want. The service provider who is able to provide this key feature will win the ongoing customer relationship.”
With the myriad of content choices facing consumers today - from linear TV, timeshifted TV, video-on-demand and Internet video - Nagra OpenTV nX simplifies the process of content discovery through an easy-to-use and consistent user interface. It places video content, where consumers want it, and combines recommendations, universal search and social networking to expose relevant, rich and exciting content.
As the TV industry evolves to a true on-demand experience, Nagra OpenTV nX provides service providers with an out-of-the-box user experience that has been widely tested for consumer use and acceptance. Alternatively, service providers can customize Nagra OpenTV nX to create a new look and feel utilizing the same underlying functionality.
Either approach brings benefits to a service provider, including:
- Reduced churn through customer satisfaction
- Increased ARPU through increased purchase rates
- Increased margin through a easy access to a broader content offering
- Shortened time-to-market for advanced features
Nagra OpenTV nX also provides a simple cross-device interface through which different content types and sources can be universally accessed. Built to work with a five -button remote control, it ensures a true “heads-up” experience.
Available today, OpenTV nX continues to evolve as new devices are added to the consumer mix and new technologies become available that appeal to consumers, advertisers and digital television service operators. To find out more about OpenTV Middleware or the NAGRA Media PRM, please click on the links.
For more information:
OpenTV Middleware
NAGRA Media PRM
