The market for Digital Terrestrial Television (DTT) is continuing to grow as more countries switch off analogue services. The accepted successful business model for DTT is based on a foundation of free-to-air services with premium pay-TV as add-ons.
NAGRA, a market leader in DTT deployments throughout the world, offers solutions that enable service providers to maximize revenue from broadcast and hybrid services be that on a subscription or pay-per-view basis.
Fully Integrated, End-to-End Multiscreen Solutions
Starting with NAGRA’s world leading content protection technologies, our comprehensive DTT offering includes multiscreen service management, and a wide range client device solutions from hybrid CAMs to next generation set-top box middleware with industry leading user interface designs.
Sustainable Revenue Model
Designed to maximize revenues in the DTT market, NAGRA offers a wide range of options for accelerating customer acquisition, reducing churn and increasing average revenue per user (ARPU).
Adaptability and Scalability
NAGRA offers a number of solutions that are particularly relevant to the DTT market, such as pre-paid, top-up cards giving business benefits similar to the mobile phone pre-paid model. We also support CI and CI+ modules, which enable terrestrial pay-TV services directly through integrated digital televisions (iDTV).
NAGRA solutions offer full support for hybrid networks and operations. This includes provision of network-agnostic user interfaces where available content is displayed side-by-side regardless of the delivery mechanism, as well as access to the widest range of set-top box manufacturers.
Elevating the User Experience
NAGRA solutions offer numerous ways to enhance the way the end-customer accesses content. From enabling TV viewing on multiple devices within and outside the home, to accessing missed shows through a catch-up service and highly intuitive and personalized user experience.