Advanced Advertising

Today’s television viewer has more control than ever to watch whatever they want, whenever they want, and wherever they are on whatever device they choose. In turn, this creates unique challenges for television advertisers as viewing audiences become more fragmented, less attentive, and more difficult to track.

NAGRA’s Advanced Advertising products enable service providers to add premium value to television advertising, through sophisticated campaign management, interactivity and addressability, effectively monetize television through a complete advertising offering.

NAGRA’s advanced advertising solutions schedule over 100 million spots per month and currently manage over $2.5 billion of advertising revenue.

Sustainable Revenue Model

NAGRA’s advanced advertising products enable service providers to maximize their ad revenues by reaching audiences more efficiently and effectively. Through the Eclipse® product line, pay-TV service providers have access to an end-to-end sales, inventory, and scheduling management system that supports both traditional linear video inventory and new advanced ad inventory.

Sustainable Revenue Model

Flexible and Scalable

Our advanced advertising products and solutions are modular and can also be combined with third party components. The Eclipse campaign management product line can support any size operation (from entry-level to tens of millions of subscribers), including deployments with on-demand capabilities.


Complete Solutions Backed by
Superior Service & Support

NAGRA has unparalleled know-how and experience in the delivery of complete end-to-end secure digital media solutions. NAGRA takes responsibility for overall system integration, from set-top box selection and production to incorporating advanced advertising functionalities.