NAGRA Interactive Systems
Digital technology enables advertisers and programmer to engage directly with their television audience, making their advertising and programs more compelling through interactivity. With increased pressure on television advertising dollars from alternative advertising mediums, it has never been timelier to make advertising more relevant and engaging.
NAGRA’s interactive systems are based around NAGRA Participate, a powerful suite of production and advertising management tools which enable service providers, television networks and program producers the ability to easily create, schedule, manage and analyze cross-platform interactive applications and monitor their audience usage in real time. Participate is a very effective audience measurement and viewer engagement tool giving viewers the ability to interact with television programming and advertising.
Advertising Interactivity
NAGRA has worldwide experience in developing interactive ad campaigns for customers. Service providers such as US-based DISH Network and Australia-based FOXTEL have aired numerous interactive campaigns using our technology. The interactive ads, also referred to as “iAds,” are very successful and engage viewers through meaningful ad interactions, which extend the viewing experience and make it “personal” for the viewer.
Program Interactivity
Beyond advertising, giving viewers the ability to interact with their favorite television shows is also key in driving viewer engagement and personalizing the viewing experience, which ultimately leads to greater response rates from interactive advertising. This is where NAGRA Participate provides significant advantages, offering a true cross platform solution to interactivity.
Features
- Management of events on any platform
(PC, set-top box, tablet, mobile) - Audience relationship management with individual viewer profiles
- Ad Requests for information/direct response
- Short-form to long-form ads (VOD or DVR)
