NAGRA Media
Service Delivery Platform

Service providers are launching digital TV and multimedia services of increasing complexity. Many broadband operators have launched triple-play offerings which encompass a range of on-demand and personalized services. Broadcast operators seeking to add interactivity to their services are turning to IP technology. Broadcast and broadband operators alike are building multi-screen offering to increase the value of their offering and address consumers’ requirement for true convenience of use.

The NAGRA Media Service Delivery Platform (SDP) is a highly flexible and advanced service management and delivery system specifically designed to meet the needs of service providers in an ever-changing DTV environment. NAGRA Media SDP sits at the center of the NAGRA On-Demand and Multiscreen solutions by interfacing with multiple devices as well as with operational, business and security systems in the delivery of innovative services.

Simplifying the Service Management and Delivery

NAGRA Media SDP is a core component of the NAGRA Federated Headend which is designed to provide an operator with the tools to manage, secure and operate from a single environment a wide range of media services across multiple delivery networks, devices and content types. As an example, a cable operator can use NAGRA Media SDP to deliver VOD services to STBs over its cable network as well as to PCs, tablets and smartphones over the Internet. 

One

Rich Set of Applications

Designed to maximize revenues and customer satisfaction, NAGRA Media SDP enables an extensive library of interactive applications ranging from extended EPG, push/pull/streamed video-on-demand, catch-up TV, start-over, interactive subscription, to multi-store, cross-device bookmarking, web content access, social networks integration, recommendations, global search and other interactive services.

Rich Features Set

Broad Range of Business Models

NAGRA Media SDP offers a wide range of business models to better suit each service provider’s needs, including subscription, transaction, pay-per-view, “à-la-carte”, season tickets, promotions, event-based purchase models or other advanced business models such as addressable advertising. Furthermore, the same NAGRA Media SDP can be shared by multiple operators while still ensuring a distinct branded experience for each.

Sustainable Revenue Model

Modularity and Openness

Content, applications and devices are being constantly added to deployments, and therefore the flexibility of a platform is of the essence. NAGRA Media SDP offers a truly open application framework, built upon a Service Oriented Architecture (SOA). It includes a full SDK with multiple APIs. Utilising the SOA concept, the NAGRA Media SDP enables the operator to have full control in technology choices and to significantly reduce the total cost of ownership.

Modular

Pre-integrated 

NAGRA Media SDP has been pre-integrated with other components of the NAGRA Federated Headend (including digital asset management and content protection), as well as with leading third party ecosystem vendors (VOD servers, OSS/BSS, etc.). On the client side, it has been pre-integrated with OpenTV Middleware for set-top boxes and NAGRA Media Player for open devices.

Integration

Scalable and Proven

As the user base increases, NAGRA’s solution can easily scale from thousands to millions to accommodate growing needs through efficient and robust service delivery and transaction server infrastructure based on proven and scalable database and web server technologies. To date, the NAGRA Service Delivery Platform has been deployed at leading service providers, where it manages services to several millions of active users.

Scalable

Service Management & Delivery 

Features

  • Management of subscriber and multi-device deployment and provisioning
  • Management of subscriber transactions
  • Delivery of on-demand and interactive pay-tv services
  • Session resource management for on-demand and switched digital video (SDV) services
  • Support for multiple networks (Broadcast, Managed IP, Internet, Hybrid deployments)
  • Delivery of discovery and personalization services
  • Messaging and measurement management
  • Interface with operational and business systems and reporting
  • Communication with Conditional Access and DRM systems
  • Software Development Kit (SDK) with multiple APIs 

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NAGRA Media SDP